Sahil Multimedia provides professional Search Engine Optimization SEO training in Mumbai and Thane. As now days we are SEO training in thane is most sought by companies to train their employees in the new field. All our students are awarded SEO certification from our institute as well as 100% job assistance to build a successful career in the field of SEO
Sahil multimedia is providing SEO training in thane to extreme level to sustain in competitive world. We offer SEO training classes in Dombivli to develop employment and confidence to younger generation. We as SEO training agency in thane offers affordable courses in digital marketing
Search Engine Optimization Syllabus
Module 1 :- Introduction
- Introduction to Internet Marketing (SEM).
- Pre-requisites for SEM.
- Keywords.
- Traffic.
- Niche Audience.
- Conversion.
- Search Engine Visibility.
- Mystery of SEO?.
- Basics of Domain Names.
- Assignment.
Module 2 :- Understanding Search Engines
- Classification of Search Engines.
- How Search Engines Rank Pages.
- Top Crawler Based Search Engines.
- Page Rank.
- Alexa Rank.
- Google Dance.
- Golden Rule (SEO is done to web page and not website).
- Google Sandbox.
- Hilltop Algorithm.
- Important Optimization Factors (Page Rank, Anchor Text, Semantics).
- Assignment.
Module 3 :- Keyword Research
- Niche Audience
- Getting Suggestions
- Daily World Search
- Competition
- K.E.I (Keyword Effectiveness index)
- Assignment.
Module 4 :- Selection of Domain Name
- Keyword Specific URL
- Use of Hyphens
- Inner Pages URL
- Domain Preference
- Assignment.
Module 5 :- On Page Optimization
- Basics of On-page Optimization
- Meta Tags Creation
- Heading Tags Importance
- Bold Tags
- Anchor Text
- Image Tag and it’s Attributes
- Important Factors for Keywords
- Content – Heart of SEO
- Optimizing Layout of your pages
- Assignment.
Module 6 :- Additional On Page Optimization Concepts
- Sitemaps Importance and Creation
- Robots.txt creation
- Assignment.
Module 7 :- Off Page Optimization
- Basics of Off Page Optimization
- Factors for Off Page Optimization
- Link Building Strategies
- Traffic Building Strategies
- Search Engine Submission
- Directory Submissions (Category Selection)
- Article Submissions
- Press Releases
- Blog Submissions and Reviews
- Yahoo! Answers and SEO
- Social Bookmarking Basics
- Forums and Signatures
- Assignment.
Module 8 :- Types of SEO
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- What to do if your site has been penalized?
- Assignment.
Module 9 :- Reporting and Management Tools
- Introduction to Google Analytics & Pyramid Model
- Installing Google Analytics on the Website
- Site Usage
- Visitors
- Geographic Analysis
- Traffic Sources
- Content Analysis
- Goals Setting and Tracking
- Google Webmaster Tools
- Assignment.
Module 10 :- Advanced Part- 1
- SEO Sheet Creation & Execution
- Handling Canonicalization Issues
- hCard Integration
- Redirects
- Search Operators
- Introduction to Only wire
- Assignment.
Module 11 :- Advanced Part- 2
- Introduction to Social Media Optimization (SMO)
- Facebook Fan page
- Power of LinkedIn
- Twitter Way
- Internal Search Integration
- Blogs Integration
- Live Chat Integration
- Introduction to Google Adwords (PPC)
- Important Forums
- Email Marketing
- Affiliate Marketing
- Assignment.
Module 12 :- Advanced Part- 3
- Squidoo Lens Creation
- Hubpages Creation
- Interview Preparation
- Reports Preapration
- Assignment